The first time I saw a billion dollars in a single account was 10 years ago.
I was working with massive institutions like pension plans, university endowments, and teams who managed the money of super-rich families.
My job was to help find investment funds that would improve their portfolio in some way - more risk, less risk, more international, less momentum - you name it.
Working with them taught me EXACTLY how the wealthiest invest.
Here are the secrets of the super-rich.
Specific goals
It sounds obvious, but you’d be amazed at how precisely goals were built in the world of the super-rich.
They would plan five-, ten-, twenty-, even fifty-years into the future! Each goal was exactly calculated - from mega-yachts to massive donations.
Whether it was a pension plan or a wealthy family, they always worked backwards from these big goals to calculate precisely how much their investments needed to perform in order to reach those goals.
Action: write down one key financial goal for the future; be very specific with when you want to achieve it, how much it will cost, how much money you’re starting with, and how much you can contribute to this goal regularly. Plug those numbers into this calculator to see the investment return you need.
Look forward, not back
When it came to choosing what to invest in, the investment teams for the super-rich with spent MOST of their time trying to figure out what would be good to invest for the future.
They didn’t just look at past returns and say “well this has been doing well for 10 years, so let’s put money here”.
These teams pulled in huge amounts of research to calculate what mix of investments would help them reach their specific goals.
Action: Review forward-looking investment research to see which investment types are projected to deliver the returns you need.
No limits
The super-rich can (and do) invest in everything.
Public stocks and bonds, sure. But more commonly they invest in alternative assets, like private equity, private real estate, hedge funds, private credit, the list goes on and on.
They didn’t care what it was they invested in, as long as it got them to their goals with the most certainty.
Action: research one new investment type listed above.
No bias
This probably stood out most.
If you look at the investments available at your bank, investment brokerage, or robo-advisor, I can all but GUARANTEE YOU that they would either be funds that platform themself makes, or they’re from a very narrow range of investment firms.
This is a problem. If you wanted to make the best dinner in the world, would you only use ingredients you found at the corner store? Of course not. You’d get tomatoes from Naples, scallops from Hokkaido, and champagne…from Champagne. (The carbon footprint of this dinner will be crazy, but whatever).
That’s exactly how these super rich investors approach investing. They only looked for the best investment funds - they didn’t care who made them. They were completely unbiased.
Action: For one investment you already own, go to Perplexity and use this prompt: “I’m currently invested in [insert investment fund/ETF name]. What other funds are in this category and how does this fund compare? What are its strengths and weaknesses? Is it the best option relative to its competitors?”
So what?
You know how the super-rich stay super rich? By investing like this:
Being focused on clear goals
Looking forward, not just backwards
No constraining what they invest in
Being completely unbiased with their selections
Do you want to invest like you’re super rich?
We built Fulfilled based on the investment secrets of the super-rich, so now everyone can access them.
Action: Reply to this email if you’re interested, I’ll give you the first 90 days for $1.
