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The 10 most hated companies
Dramatic? Whatever. *Hair flip* These are the companies most people think will fail.
There are two main ways to make money betting on stocks. You either bet that a stock is going to go up, so you buy it. Or you bet that it is going to go down, so you sell it.
But how does the selling part working? By doing something called “shorting”. Here’s what that means:
You borrow shares of a stock from a broker and sell them on the market at the current price.
Later, if the stock’s price goes down, you buy those shares back at the lower price.
You then return the shares to the broker and keep the difference as profit.
WHO CARES?
Well the more shorted the company, the more people think it’s going to fail. So do you want to know which companies have the most money betting they will FAIL? Knew it.
They create online entertainment events and digital products that let people learn from famous performers.
Amount of their stock shorted: 55%
Why it's hated: Many investors think the market is too crowded and doubt if the company can make enough money.
They build high-tech tools to help with defense and security.
Amount of their stock shorted: 55%
Why it's hated: Many investors believe their market is too small, so they bet the company will struggle. They’re also low on cash!
They make plant-based meat products for people who want to eat less animal meat.
Amount of their stock shorted: 56%
Why it's hated: Remember when everyone was like “Do you know what would make this meat better? IF IT WASN’T REAL”. That hasn’t worked out lately. Some investors think the demand for meat substitutes is falling, so they expect the stock to drop.
They develop new medicines to treat cancer and other serious diseases.
Amount of their stock shorted: 57%
Why it's hated: Short sellers worry these treatments may never prove effective or profitable. Medicine development can be a super long cycle and if you don’t build fast enough you run out of money.
They work on technology to study and improve how the human brain works.
Amount of their stock shorted: 58%
Why it's hated: People think it will take a long time to make and sell these brain tools, so they doubt the company’s success. They’ve also had financial struggles.
They sell clothing for babies, kids, and preteens.
Amount of their stock shorted: 60%
Why it's hated: Investors fear they will lose customers to bigger online stores, so they predict the stock will drop. Their revenue has been declining and they’ve grown less than analysts were hoping.
They offer banking and financial services to other businesses.
Amount of their stock shorted: 63%
Why it's hated: Critics worry about risky loans and poor money management, so they expect the stock to go down. They lost more than half a billion dollars in the last year!
They help people have babies using special fertility treatments.
Amount of stock shorted: 68%
Why it's hated: Many think it may be hard for the company to make money, so they are betting against it. They’ve also got more debt than they can handle.
They create software that helps cars and robots drive themselves.
Amount of stock shorted: 71%
Why it's hated: Short sellers think the self-driving market is crowded and expensive, so they believe the company will fail.
They design and sell everyday clothing and accessories.
Amount of stock shorted: 99%
Why it's hated: People doubt they can stand out in a busy fashion market, so many bet the stock will drop.
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